As executives and senior managers are getting bombarded with numbers and data, we try to understand what this means.

It is not just the volume but the complexity of data being collected that makes it tempting for senior managers to leave the analytics and interpretation to the experts. This is dangerous, as data without business insights is a waste of scarce resources - money and time, and a missed opportunity to find your competitive advantage.

Make your analyses useful and your insights clear and actionable. Don't dissuade with complex and confusing data presentations - keep it simple.

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