By Gary Peacock
Published in Business Standard, New Delhi, Monday 14 May 2018

Social proof can be an effective tool to motivate customers to move online.

Can online and e-commerce companies compete on anything except price? Yes, they can because not everyone buys on price.

Remember the words of Warren Buffet, "Price is what they pay, value is what they get". So, online retailers need to give their customers more value.