Persuasive Skills Course: Persuading for Results®

This persuasive skills course will focus on Persuading for Results® and will prepare you to win business. In this increasingly complex world, the skill of persuasion is becoming more valuable. Competitors are hungry for business and are aggressively discounting their prices. In challenging economic conditions, winning business is getting tougher.

Persuading customers to increase your share of their spend needs a higher skill than simply presenting information. In this persuasive skills course we focus on persuasion where the objective is to get the decision makers or audience to take action. Having executives and senior manager's act is not just about providing a technical solution, not just about logic, it is about moving them to a decision.

Prospects will respond when you use emotion plus logic, to show them you understand their critical needs and you can show them you provide better value than other best-in-class competitors.

To win and change you need to: build relationships with decision makers and audiences faster; reduce audience's uncertainty about your solution; motivate decision  makers and audiences to act faster.

This intensive persuasive skills course includes the Persuading for Results Model®, a unique process to help you confidently persuade. It highlights the need to manage both emotion and logic with key internal and external stakeholders. Participants will learn to persuade by communicating how they will create value and how they will seek actions for commitment.

Course features

Unique to NEWCourse at UON Sydney, this persuasive skills course will not only present you with concepts, but it will empower you with practical insights and tools which will support you once back in the workplace.

Before the Course

Prepare a one page summary of an existing persuasion challenge that you are presented with in your workplace. Supported by our expert instructor, this summary will provide the basis for your personalised approach to the course.

After the Course

In addition to the learning outcomes you will receive the following resources after attending the course:

• Comprehensive course notes to refer to once back in the workplace.
• An online Persuasion Tool.
• A copy of the eBook How can you Persuade more Effectively.

learning outcomes

After successfully completing this persuasive skills course participants will:

1. Understand how to engage the hearts and minds of their audience.
2. Dramatically improve their chances of winning the business or making the sale.
3. Create more compelling messages on value.
4. Create persuasive presentations, faster.

intended audience

This persuasive skills course is suitable for supervisors, team leaders and managers in the early to middle stage of their careers who are looking to develop their powers of persuasion.

The course has been designed for professionals from diverse sectors, including but not limited to Financial Services, Banking, IT, Telecommunications, Pharmaceuticals, Medical Products, Engineering and Construction.

course content

This persuasive skills course will cover the following content:

Psychology & Understanding

• Common Mistakes
• How to persuade for results
• The psychology of buying 
• Presenting value to decision makers
• How to prepare faster

Logic & Emotion

• The persuasive power of engaging the audience
• Create logic: how to use structure to encourage action
• Create emotion: how ttto use the power of emotion in business

delivery style

This persuasive skills course will be delivered as an interactive workshop consisting of an instructor lead lecture, group and individual activities. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.