B2B or B2C - What's the difference and why should I care?

Business to business (B2B) or Business to Consumer (B2C), it's just selling and marketing to one person, isn't it? With B2C it's selling and marketing to the person who picks the product off the shelf or clicks the link on a webpage. With B2B, its selling to the buyer who gives you a purchase order, isn't it? To be successful you must understand two critical differences between B2B and B2C.

Gary Peacock, Account ManagementGary Peacock9 February 2018B2B, B2C, purchasing, Decision Makers, Costs, RevenueComment