How can you persuade a customer you can't afford to lose (Part 2)

So, you need to persuade a customer you can't afford to lose? Where do you start? If we ask persuasion expert Robert Cialdini how to persuade your customer to act, he would suggest a few ways. Two are scarcity and consistency.

Scarcity is the best known technique, Consistency is not well understood and under-used.

Gary Peacock, PersuasionGary Peacock23 February 2017Persuasion, Persuading for Results, Cialdini, Scarcity, Consistency, CustomersComment