One of the world's experts on this topic is Gene Zelazny, Director of Visual Communications for McKinsey and Company. Just pause for a minute and consider that one of the world's top management consultancies pays someone to be the Director of Visual Communications. McKinsey specialised in fact-based analysis, so why pay attention to visual communication? Because, it takes more than logic to persuade an audience to act. The audience must understand, agree and remember. Visuals help people process the message faster and are more persuasive than words.

Gary Peacock, PersuasionGary Peacock9 May 2016Persuasion, Presentation, Visuals, Data, Big Data, Visual Communication, Diagrams, ChartsComment

Visuals Add Value

When you are creating a presentation to a client or a workshop presentation - be sure to include some visuals to help make your message memorable and to increase your credibility.

More than 80% of what we learn is linked to what we see.

Gary Peacock, PersuasionGary Peacock1 April 2016Persuasion, Persuading for Results, Visuals, Diagrams, Graphs Comments