What changes would drive you to manage your accounts more strategically?

The business environment is constantly changing. These changes in markets, competition and technology are hurting the results of many companies.

The priorities for companies are to create superior customer value, retain high-value customers, be more innovative and be more efficient. However, there is immense pressure to drive down operating costs, compete increasingly on price, and respond to rising customer demands.

Many companies find it impossible to respond to change and simultaneously pursue strategic priorities. So, they end up mainly reacting to change.

How can you use these changes to your advantage and find opportunities for improving your business results?

Gary Peacock, Account Management, SAMGary Peacock16 February 2017SAM, Strategic Account Management, AM, Account Management, KAM, Key Account Management, Organisational Change, Change, Change Management, Markets, Competition, Technology, Internal, ExternalComment