Joint Customer Planning Creates Real Value

With the MTAA Value Summit quickly approaching and World Book Day next week, I thought I would share an extract from my successful book with Gary Peacock: Managing B2B customers you can’t afford to lose. This extract concentrates on creating value through joint partnerships.

Account Management, SAM, Stephen KozickiStephen Kozicki16 April 2018Value, Account Management, AM, Key Account Management, KAM, Strategic Account Management, SAM, Strategic Relationships, Long-term, World Book Day, Joint Value, Suppliers, CustomersComment