Make people fall in love with your ideas. How’s that for a compelling subtitle? It made me buy the book. A small 150-page book, well designed with interesting illustrations and well written. A thoughtful and practical book with proven methods and fresh ideas.
Read MoreYou must pitch for some business. Where do you start? Most managers answer this question correctly: with the customer and what they want. However most managers get the answer to the next question wrong: What should you do next?
What is the correct answer?
Read MoreHow do you make sure that your pitch is effective? Make your presentations relevant to your customers. Robert Cialdini, persuasion guru has been researching persuasion since 1970. In his 2016 book Pre-suasion, he explains when to use his six universal principles of influence. But how should you apply these during your pitch?
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