In most companies, when you ask an Account Manager to contact a C-Level Executive that they’ve never met at one of their accounts, they squirm...
Read MoreFollowing on from our earlier blog – Why bother with Strategic Account Management (SAM)? - if you are considering implementing SAM in your business then this case study recently published in Velocity magazine will give you some practical help. A successful Strategic Account Management process needs transformational change in your business...
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