How do you use classic techniques to create fresh perspectives with big data?

Today, thanks to my friend Ian Byrne of Pegras, I read that everyday its estimated humans are producing data equivalent to 10 million blu-ray discs. The world in general and business in particular is overflowing with data. Back in 1978, Samuel Coleridge Taylor wrote: water, water everywhere and not a drop to drink. Perhaps if he wrote this line today he might say: data, data everywhere and not a bit to persuade.

As the tsunami of data washes over us, we drown. While the tsunami of data is new, techniques for understanding data are old.

Gary Peacock, PersuasionGary Peacock19 February 2016Big Data, Insights, Perspective, Problem Solving, Persuasion, Performance, Technical, Buyer BehaviourComment