Power of Persuasion
By Stephen Kozicki.
Published in The Smart Manager, June 2016.
Stephen Kozicki, co-author of Persuading for Results, delineates the way to win more business through diligent persuasion and by taking the focus off content.
Instead of adding more content, take a deep breath and focus on what action you want them to take after your meeting or presentation. This will win you more business in any competitive environment.