Not just conflict
“The secret of change is to focus all of your energy not on fighting the old, but on building the new.”
Changing market dynamics make it imperative for negotiators to rewire their approach to the market. There are a few relentless market trend impacting how B2B companies do business. These are long-term, and impact the top and bottom lines of B2B companies around the world.
This article was published in the India Management magazine in October 2016.