This blog follows on from previous blogs on organisations that are too good to change. In this 13 minute TED video, Alison Sanders discusses the art and science of tracking trends. Apart from some fascinating trends, she discusses the importance of timing your action. Most organisations are too late because they do not prepare soon enough for the dramatic impact.

In this video, released in 2014, she said:

“Too many companies aim to be market leaders in 2015 and not nearly enough want to be leaders in 2025.”

Identifying trends is only the first part of the journey; companies also need to have the courage to act on their findings, before they miss the curve and become the next Kodak moment.

“Shaping the future belongs only to those who have the courage to act.”

Alison Sanders, Boston Consulting Group