A story or metaphor is a persuasive use of words because stories persuade with emotion.
Some of the best persuaders: sales people, negotiators, psychiatrists, counselors and consultants persuade with stories and metaphors.
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Analysts feel pain while trying to convince senior audiences with data. There is a great article that states the solution when persuading executives with data is to frame your message using one or more of the following four topics:
- Revenue & market share
- Efficiency & costs
- Customer loyalty
- Talent & capability
Tell more stories to persuade. If you have attended our persuading for results workshop, you will have experienced the power of stories. At the end of day one we ask participants to come to day 2 ready to tell a story about themselves.
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