What value does your product or service create for your customers? By value, we mean financial value. So, what financial value does your product create for your customers? Sometimes, when we ask our clients what financial value they create for their customers, clients get frustrated.
Read MoreThis week I needed a refill for a rollerball pen and a replacement light bulb. Two trivial tasks, or so I thought. First, armed with my dead light, I visited my local hardware store. “I want a 50W halogen Philips light like this please”.
The helpful assistant took me to the shelf, and we could only find 35W bulbs, “sorry we are out of stock”.
Read MoreExecutives regularly complain their departments are not working together well. In some large organisations, executives spend most of the time refereeing disputes between departments. Why does this happen?
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