Competition in the B2B world has never been fiercer. With more companies fighting over every contract, the sales teams are now laser-focused on the next sale and holding on to each customer, whatever it takes. How organisations measure their employees, and what behaviours they reward add to the laser-focus on short-term gains.
Read MoreI love seeing successful professionals at work: watching a great tennis player return an unwinnable shot, or a swimmer come from behind to win the greatest race of her life.
It’s the same as when in a tough negotiation someone asks a great question that unlocks value, breaks a deadlock or achieves a great outcome.
Read MoreWhat things rob you of time on a daily basis?
Whether you are talking about a live negotiation or a major community project, there are times when you need to take decisive action. Use time, yours and others, more efficiently and effectively.
Read MoreWith the SAMA annual conference in Florida fast approaching this is a good time to share an insight from our book Managing B2B customers you can’t afford to lose about managing rewards and insights within strategic account management (SAM).
Read MoreTodd Snelgrove now Founding Partner at Experts in Value, was previously the Global Vice President of Value for SKF. During his 20 plus years in the industry, he has identified five reasons why companies do not take the time and effort to quantify their value and equip their sales teams or account managers with the tools and techniques they need to discuss value with customers.
This extract is taken from The Creative Negotiator by Stephen Kozicki.
Why can’t you quantify and prove value?
Read MoreWith the MTAA Value Summit quickly approaching and World Book Day next week, I thought I would share an extract from my successful book with Gary Peacock: Managing B2B customers you can’t afford to lose. This extract concentrates on creating value through joint partnerships.
Read MoreCompanies are spending more time on how to compete in competitive markets using value. Four factors give best companies a competitive edge that drives growth:
In an earlier blog, we explained the first two factors that drive growth. In this blog, we will expand on factors 3 and 4.
Read MoreEveryone is individual, yet we alter our behaviour according to different circumstances. Think about the way you interact with your friends. You don’t treat all your friends the same, do you? Isn’t there someone you know who’s a bit more sensitive than most – so you have to be extra careful not to hurt their feelings. Or what about that member of the family with such thick skin that you need to be blunt?
Read MoreBy Stephen Kozicki & Gary Peacock
Over the past three years, the world has changed dramatically, and forever from digital disruption, Brexit and Trump. Your industry and your top clients are feeling the stress as their markets change, fast. These fast changes mean that your business needs to be more agile in response to the market. For companies unprepared for these changes this means lower revenue and lower profits.
Our blogs are usually short and punchy to grab your attention. This blog is a little longer than usual because delivering growth is just too important and too urgent to reduce the ideas down to a page, so we have split it into two parts.
As negotiations become ever more complex, it is necessary to find more creative solutions to make sure both parties gain value. To be creative in a negotiation you need to think differently, using your imagination to find original ideas. Here are three ways you can open your mind to be creative:
Read MoreLet's deal with the 'why' first. Everyone is talking about the era of big data. The account plan is about insights, not data, and it is about how to manage a top account in a very competitive marketplace. A key to the account plan is to use it as a living document to drive value with key stakeholders and not just ticking a box for the 'call' ratios on this account.
Read MoreSuccessful negotiating teams need to be well-prepared with solid research, 'what-if' scenarios and all the other essentials of negotiating. But they also need to be well-prepared as a team.
Read MoreTo find out what the real interests are in your negotiation you need to follow Roger Fisher's advice: separate the people from the substantive issues.
Over the years, I have been an observer and adviser to many global negotiations with individuals and companies that fail to heed this advice, and they always fail.
Read MoreThere are two main risk-taking styles on the continuum. It is important to know your basic style, as it has a great impact on your willingness to take risks during a negotiation. But, regardless of your personal style, you will move along the continuum and back again during a negotiation.
Read MoreIf there is anything that will destroy your negotiation, even before you start, it will be your belief that the other side is far stronger, wiser, bigger, has better products, or whatever.
Read MoreWhether you are negotiating on the sell-side with your best accounts or negotiating with key and strategic suppliers, the leadership team needs to be clear on how suppliers can create value that flows through to your best accounts.
Read MoreThe issue of creativity will determine whether or not your company will survive or become a statistic. Trying to create an environment that is conducive to creativity, both for yourself and your teams will ultimately become a top priority for your company. How can your team become more creative?
Read MoreTo make a decision in a negotiation you need to understand what will satisfy you and what you need to do to satisfy the needs and interests of the other party. Do they value the process of expanding the pie or are they fixed on a single outcome?
Read MoreHas innovation become a cliché? What does it really mean? People have many different ideas and here are just two:
In a disruptive and volatile B2B world, senior decision makers need to improve results much faster than ever. But growing revenue and profits in a sustainable way and creating more value for customers is becoming harder. So, everyone is searching for some innovation to help them overcome their increasing challenges.
Read MoreYour world is changing, and changing fast: characterised by turbulence; shifting regulations, evolving technology, economic uncertainty, and competitor movement and changing customer needs. These fast changes mean that you and your negotiation team needs to be more agile in response to these drivers.
As we continually say in our books and blogs, competitors are becoming more aggressive – favourite weapon of choice price. Customers are becoming more demanding, and shareholders are demanding increasing profits: so companies must either increase revenue or increase productivity. However, increasing revenue and productivity is getting harder.
The success of a negotiation depends on the planning and preparation done beforehand for each of the four distinct phases of the negotiation process:
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